Sure Petcare Wins Award at Consumer Electronics Show (CES) 2020 Innovation Awards Competition

Showcases Latest Pet Technology Innovation at CES

CAMBRIDGE, U.K., Dec. 10, 2019 – Sure Petcare, the pet technology specialist, has received a special award in the CES 2020 Innovation Awards competition as an ‘honouree’ in the Smart Home category for its SUREFEED™ Microchip Pet Feeder Connect.

A panel of judges found the SUREFEED Microchip Pet Feeder Connect “showcased innovative features that scored above the category threshold for design, engineering and innovation.” The product  will be one of many cutting-edge products on display from Sure Petcare at the main CES event and CES Unveiled in Las Vegas, 6 – 10 January 2020.

Managing Director of Sure Petcare, David Hallas, DVM, MBA, said, “It’s extremely rewarding for the company to have been selected as an honouree in the CES 2020 Innovation Awards competition. With pets increasingly becoming an extension of the family, our products are giving owners unprecedented insights into their pets’ lives. Our technology can help spot shifts in behaviour and activity over time, which may signal changes in a pet’s health and well-being.

“CES is widely regarded as one of the most important and influential technology events and we’re looking forward to demonstrating our eco-system of smart products, which have firmly cemented our position as a leading pet technology company globally,” he said.  

Range of SURE PETCARE™ Products at CES

Sure Petcare will feature its latest pet technology products at its exhibit booth (#A-D 42958), with specialists on hand to demonstrate their features and benefits. ANIMO™, the dog behaviour and activity tracker, learns and interprets the unique behaviour and activity patterns of dogs from sleeping and scratching to barking and more. Owners can follow their pet’s progress and set goals through the associated app, giving them a greater understanding of their pet’s health and well-being.

The company also will demonstrate its SUREFEED Microchip Pet Feeder Connect, a connected feeder that helps prevent pets stealing food from co-habiting pet’s bowls, while also recording the time and weight of food eaten. This information creates a detailed understanding of a pet’s feeding patterns through the SURE PETCARE™ app, giving owners the opportunity to spot potential health issues if there are changes in their feeding habits.

Sure Petcare will be at CES Unveiled on the 6th January 2020, between 5pm and 8.30pm at the Shorelines Exhibit Hall, Mandalay Bay Hotel. The main CES event will be held 7th-10th January at the Las Vegas Convention Centre.

About Sure Petcare 

Sure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways. Founded in 2007, we have developed an award-winning range of microchip-operated pet doors and feeders, which solve many problems commonly experienced by pet owners. SURE PETCARE, along with HOMEAGAIN®, is a Companion Animal portfolio of digital products within MSD Animal Health.

In 2017, Sure Petcare expanded its product range to include connected devices designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviors, activities and routines. Over time, this information will provide pet owners a greater understanding of their pet’s health and wellbeing. 

Sure Petcare sells direct through retail stores and veterinary practices in 35 countries. Through its commitment to The Science of Healthier Animals®, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.

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Please see more information on the SUREFEED™ Microchip Pet Feeder Connect at [] and the SURE PETCARE™ ANIMO™ at [].