Allflex Livestock Intelligence and Thailand’s True Digital Group Sign Memorandum of Understanding to Provide Cattle Monitoring Solutions to Local Farmers

Increased Emphasis on Digital Technology Builds Strength for the Future Across Asia

BANGKOK, THAILAND, November 29, 2019 — Allflex Livestock Intelligence and True Digital Group today announced they have signed a Memorandum of Understanding (MOU) to explore the distribution of monitoring technology for the growing livestock market in Thailand and Southeast Asia. True Digital Group, a leading telecommunications company, is a subsidiary of Thailand’s Charoen Pokphand Group (C.P. Group), which operates in agribusiness and food, retail and distribution and the telecommunications industry in Asia.

Through this MOU, True Digital will seek opportunities to collaborate on ways to be the exclusive nationwide distributor in Thailand for Allflex Livestock Intelligence’s SENSEHUB™ monitoring solutions for dairy and beef cattle. True Digital will provide farmers with internet and cellular connectivity along with Allflex Livestock Intelligence monitoring solutions, creating a complete Digital Cow Monitoring offering. C.P. Group’s Charoen Pokphand Foods (CPF) subsidiary, an integrated agro-industrial and food production company, will be the marketing partner, leveraging its association with farms across Thailand.

This potential strategic collaboration is important for Allflex Livestock Intelligence and True Digital Group, as both companies strive to bring digital transformation to the agricultural sector across Thailand and Southeast Asia.

“I am delighted and honored to announce the signing of this MOU as we begin an exciting new stage of our business journey towards extending the range of market-leading technology and services for our customers in Thailand and Southeast Asia,” said Jeroen van de Ven, Chief Operating Officer, Allflex Livestock Intelligence. “This investment in our business in Asia helps advance our mission of connecting animals and people. This collaboration with True Digital Group has the potential to bring Digital Cow Monitoring to farmers in Thailand in order to open new opportunities throughout Southeast Asia. We believe that with tools customized to local needs, our Digital Cow Monitoring Solution will become a solution for solving farmers’ challenges, which will raise the standard of farming and production and safeguard animal health and well-being.”

About Allflex Livestock Intelligence   

Allflex Livestock Intelligence is a world leader in the design, development, manufacturing and delivery of solutions for animal identification, monitoring and traceability. Our data-driven solutions are used by farmers, companies and countries to manage hundreds of millions of animals worldwide. By putting intelligent, actionable management information into farmers’ hands, our solutions empower them to act in a timely manner to safeguard their animals’ health and wellbeing, while achieving optimal production outcomes for a healthy food supply. Allflex Livestock Intelligence is a Livestock portfolio of digital products within MSD Animal Health.

As the largest provider of animal identification technology, we meet growing customer needs by providing over 500 million tags for identifying, tracking and monitoring animals every year and we monitor over 5.5 million cows daily, which allows access to real-time, actionable data and insights to help improve or enhance animal management and health outcomes.

With over 60 years of experience and around 1,900 team members worldwide, we have a global network of experts, each with a great depth of experience and unparalleled knowledge, who provide a valuable resource to farmers, companies and countries. Allflex Livestock Intelligence has manufacturing and technology subsidiaries in North America, Europe, Israel, South America, China, Australia and New Zealand. Our products are distributed in over 100 countries.

Through its commitment to The Science of Healthier Animals™, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.

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Please see Prescribing Information for SENSEHUB™ at [].