Sure Petcare Welcomes Noted Animal Behaviourist and Author Mark Vette to their Exhibit Booth at the Wellington Pet & Animal Expo

New ANIMO® Activity and Behaviour Monitor Provides Insight into Dog Activity Levels

New ANIMO® Activity and Behaviour Monitor Provides Insight into Dog Activity Levels

CAMBRIDGE, U.K., November 6, 2019 – Sure Petcare, the pet technology specialist, today announced that Mark Vette, a well-regarded animal behaviourist and author of the best-selling book, Dog Zen, will join them at their exhibit booth (#38) at the Wellington Pet and Animal Expo 2019, held at the Te Rauparaha Arena, November 16-17. Visitors to the exhibit booth will have the opportunity to meet Mark as he shares his experiences of using ANIMO®, the dog behaviour and activity monitor.

ANIMO is a collar-mounted, activity and behaviour monitor that learns and interprets the unique activity and behaviour patterns of a dog. It’s with dogs 24 hours a day, providing pet owners with a greater understanding of their pet’s day-to-day behaviour patterns, as well as their overall health and well-being. ANIMO delivers insights into a dog’s activity, calories and sleep, as well as problem behaviours, such as shaking, scratching and barking. These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalised pet care. When used with the SURE PETCARE® ANIMO app, owners can quickly identify changing patterns of behaviour and activity which may be early indicators of changes in a dog’s health or well-being. Key features of ANIMO and the SURE PETCARE Animo app include:

  • Activity: Set and monitor daily activity goals, view activity reports by day, week, month and year.
  • Sleep Quality: Hour-by-hour sleep quality report; a poor night’s sleep can be an indication of stress, discomfort or illness.
  • Calories:  Track the calories burnt by your dog and compare this to a recommended daily target.
  • Behaviour tracking: Displays incidents of increased barking, scratching or shaking.
  • Connect with family and friends: ANIMO can be synced by any member of your app household and owners can share access to the app with their friends and family.

As an animal behaviourist and trainer, Mark Vette has transformed thousands of dogs over 40 years of clinical practice and academic study in his Auckland-based behaviour clinic. “ANIMO is an easy and effective way to ensure that I’m meeting each of my animals’ needs,” said Mark Vette. “I have been using ANIMO with four dogs of my own of varying breeds, size, and ages.  We are increasingly used to tracking our own activity and health information using health monitoring devices and doing this for our dogs is just as important. ANIMO provides a deeper way we can get an insight into our dearly loved dogs’ lives.”

Also, Sure Petcare will also show its range of connected pet doors and feeders. The SUREFEED® Microchip Pet Feeder Connect, launched in July 2019, has integrated scales for owners to accurately portion pet’s food servings. Using the SURE PETCARE® app, owners have complete visibility of their pet’s feeding behaviours, such as how much they have eaten, how often and when.

About Sure Petcare

Sure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways. Founded in 2007, we have developed an award-winning range of microchip-operated pet doors and feeders, which solve many problems commonly experienced by pet owners. Sure Petcare, along with HomeAgain, is a Companion Animal portfolio of digital products within MSD Animal Health.

In 2017, Sure Petcare expanded its product range to include connected devices designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviours, activities and routines. Over time, this information will provide pet owners a greater understanding of their pet’s health and well-being. Sure Petcare sells direct through retail stores and veterinary practices in 35 countries.

Through its commitment to The Science of Healthier Animals®, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them.For more information, visit or connect with us on LinkedInTwitterFacebook or Instagram.

Please see more information on the SURE PETCARE® ANIMO® at [] and SUREFEED® Microchip Pet Feeder Connect at [].