Protecting youngstock is one of the highest-return investments a cattle enterprise can make. A calf’s first few weeks are the foundation of her entire life and keeping a close eye on these vulnerable animals is a round-the-clock job.

Following rigorous internal validation and successful commercial farm trials, MSD Animal Health has expanded the capabilities of its SenseHub® Dairy Youngstock monitoring solution to now include monitoring of bucket-fed calves.

This milestone allows the global dairy industry to leverage SenseHub’s proven monitoring technology, which has already demonstrated exceptional performance in nipple-fed systems, across virtually any rearing setup.

Monitoring Made Easy

SenseHub Dairy provides farmers with real-time actionable insights into individual animal and group reproduction, health, nutrition, and milk production in one connected ecosystem. 

SenseHub Dairy Youngstock identifies animals that may require special attention to help farmers establish optimal health and performance right from the start. This technology was the first solution dedicated to monitoring dairy calves and heifers for the first 12 months of life, helping farmers establish optimal performance from day one of every cow’s life.

Zero Friction, Immediate Impact

The expanded capabilities of SenseHub Dairy Youngstock for bucket-fed calves are simple for local teams and farmers to adopt. The enhanced technology uses the same trusted platform, making deployment smooth, rapid, and completely hassle-free. There are no hardware updates, software updates, or specialized configuration changes required.

Farmers can prioritize the care of calves in three steps:

  1. Attach the ear tag at birth
  2. Monitor behavior in the SenseHub Dairy System
  3. Identify calves and heifers requiring special attention

Smarter Rearing, Healthier Future

For farmers, the core benefit remains as powerful as ever: gaining a clear, digital window into calf health when they need it most. By monitoring behavior and detecting early signs of illness days before clinical symptoms show, producers can:

  • Intervene early to support healthier, stronger calf development.
  • Optimize labor by directing busy farm staff to the exact animals that need attention.
  • Make highly informed decisions that set up the entire herd for lifetime productivity.

Increasing access to Youngstock monitoring

In many key dairy regions around the globe, bucket-feeding is the predominate practice. Until now, farmers in these markets could not access the benefits of SenseHub youngstock monitoring technology. This release removes that barrier, accelerating access in vital dairy markets.

By supporting animals from their very first days through their productive adult lives, we are helping dairy farmers build a healthier, more sustainable, and more efficient future.

Expanding SenseHub Dairy Youngstock capabilities reinforces our vision of bringing lifetime animal monitoring to more animals, more farms, and more regions around the world.

Ready to see how SenseHub can transform your calf management? Explore SenseHub Dairy or connect with your local representative to learn more.